9 - 11 NOV 2021 | EXPO | SHANGHAI
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Visitors At a glance


ProWine Shanghai is a China's leading international trade fair for wines and spirits. It creates a platform both for international dealers and producers and for local suppliers to present themselves, establish contacts and get to know the Chinese market. ProWine Shanghai adds new highlights, develops trends and assumes a key role in the wine trade – optimum conditions to serve as a gateway to China, the world‘s number one growth market. Its focus at ProWine Shanghai is on quantity, quality and variety.
As the only international wines and spirits trade fair since the outbreak of COVID-19, ProWine Shanghai 2020 drew a successful conclusion on November 12th, 2020. This has been made possible by the effective epidemic control in China, as well as a strict hygiene and safety concept from the organizers and the care and support from the industry. A total of 400 wine producers and distributors from 17 countries and regions contributed to a global showing of wines and spirits. Boutique wineries and premium wine producers from all over the world were present at ProWine Shanghai 2020 to get in contact with local producers, importers, distributors and key buyers. Under strict anti-epidemic measures of the organizers, a total of 22,542 trade visitors attended the 3-day event, an increase of 9.2% compared to the previous edition. In addition to local visitors, many also came from Beijing, Guangdong, Sichuan, Hainan, Shandong, Liaoning, Inner Mongolia and Macau.
  • Organizer

    • Messe Düsseldorf (Shanghai) Co., Ltd
      Messe Düsseldorf (Shanghai) Co., Ltd

      Units 1704/1705, Sinar Mas Plaza, a wholly foreign investment subsidiary of Messe Düsseldorf GmbH, is committed to enlarge exhibition business scope and develop diversified cooperation relationships, as well as enhancing the influence of exhibitions.

    • Messe Düsseldorf GmbH
      Messe Düsseldorf GmbH

      Messe Duesseldorf GmbH

      P.O.B. 10 10 06

      D-40001 Founded in 1947, Messe Düsseldorf is nowadays among the 10 trade fair organizers posting the highest turnover worldwide. 50 international trade fairs are organized by Messe Düsseldorf, among which 24 are world No.1 events. The 5 lines of business covered by Messe Düsseldorf are: Plant, machinery and other capital goods; Retail, skilled crafts and services; Medical systems and healthcare; Fashion and lifestyle and Leisure.

    • China International Exhibitions Ltd
      China International Exhibitions Ltd

      China International Exhibitions (CIE) (formerly Hong Kong Exhibition Services Ltd.), is an organizer, manager and consultant for trade exhibitions. CIE is responsible for a full calendar of trade only exhibitions in Shanghai, Beijing and Mongolia. The company's first exhibition in China was in 1982 and has since organized over 70 exhibitions in Mainland China and Hong Kong. Our unrivalled experience of more than 20 years in the Chinese exhibition industry has equipped the company and staff with skills and contacts to organize 'Professionally Organized Exhibitions' for international companies in the Chinese market. Quality is the hallmark of CIE exhibitions: general organization, market leading exhibitors, buyers and the outstanding quality of our service to help companies market their products in the new and ever changing Chinese market.

    • Allworld Exhibitions
      Allworld Exhibitions

      12th Floor Westminster Tower

      3 Albert Embankment Allworld Exhibitions is one of the world's leading groups of exhibition organizers helping exporters worldwide to penetrate emerging markets. Allworld currently organises over 150 international trade exhibitions throughout the world, specialising in Asia and the Middle East. Allworld's success lies in providing our exhibitors and visitors with quality exhibitions in dynamic markets that they can depend on to drive their business forward.

  • Target groups

    ProWine Shanghai is a trade fair only for trade visitors belonging to the listed sectors:
    • Specialist shops for wine, sparkling wine, spirits
    • Independent food retailing
    • Affiliated food retailing
    • Beverage warehouses
    • Organic specialist shops/ organic supermarkets
    • Duty-free shops
    • Mail order companies
    Wholesale and foreign trade
    • Wholesale for wine, sparkling wine and spirits
    • Import/ export
    • Sales agents for wine, sparkling wine and spirits
    • Gastronomy (restaurants, pubs, cafés, bars)
    • Community catering, factory catering
    • Systems catering
    • Catering and party service
    Hotel industry
    • Hotels
    • Hotel management schools and specialist academies

    Manufacturing industry

    • Viticulture
    • Production
    • Accessories (beverages)
    • Specialized associations and institutions
    • Specialist authors
  • Dates & Opening hours

    9. - 11. November 2021
    9. – 10. November: 10:00 am -6:00 pm
    11. November: 10:00 am – 4:00 pm

  • Show venue & Hall plan

    Show venue

    Shanghai New International Expo Center (SNIEC)

    Hall W4-W5