#InsideProWine is an exclusive interview series produced by ProWine, offering direct perspectives from key figures influencing the wine and spirits industry — in China, across Asia, and around the world.
Through these conversations, we explore strategic thinking, regional collaboration, and the internationalization of China’s wine industry. Each episode sheds light on how ProWine continues to build value across borders.
Evian Gu
General Manager, Messe Düsseldorf Shanghai & Messe Düsseldorf (China) Ltd.
Filmed onsite at ProWine Beijing, Evian Gu shares her strategic perspective on ProWine’s development in China. She discusses the unique value of the Hotel Show format in delivering targeted, high-quality engagement, and explains how Messe Düsseldorf’s global network is helping Chinese wineries expand onto the international stage.
Josh Gu
Project Director, ProWine
In this conversation, Josh Gu reflects on the strong synergy between ProWine Hong Kong and ProWine Shanghai. He offers heartfelt appreciation for the industry’s support and outlines how the two shows complement one another to strengthen the wine and spirits trade across the Asian region.
Marius J. Berlemann
COO, Messe Düsseldorf GmbH
Marius shares his high-level view on the role of ProWine Hong Kong within the global ProWein portfolio. He discusses long-term strategies for the Asian market and what sets the Hong Kong show apart as a key platform for international trade and regional connectivity.
Prowine Shanghai 2024
ProWine Shanghai 2024 Opening
ProWine Shanghai 2024 Exhibitor And Visitor Interview
ProWine Shanghai 2024 Master Classes
ProWine Shanghai 2023
ProWine Shanghai 2021
ProWine China 2020
