12-14 November 2025 | ProWine Shanghai

#ProWineConnect | Firsthand voices from the people behind ProWine’s success

#ProWineConnect is an exclusive interview series by ProWine, capturing real impressions and reflections from exhibitors, partners, and professionals across Asia and beyond. Through candid conversations filmed on the show floor, each episode highlights how ProWine connects people, drives business, and creates lasting impact.

 

  • -Why trust ProWine brand?

  • -What was the experience during ProWine?

  • -3 words to describe ProWine?

#InsideProWine | Insights from the leaders behind ProWine’s global vision

#InsideProWine is an exclusive interview series produced by ProWine, offering direct perspectives from key figures influencing the wine and spirits industry — in China, across Asia, and around the world.
Through these conversations, we explore strategic thinking, regional collaboration, and the internationalization of China’s wine industry. Each episode sheds light on how ProWine continues to build value across borders.

 

  • Filmed onsite at ProWine Beijing, Evian Gu shares her strategic perspective on ProWine’s development in China. She discusses the unique value of the Hotel Show format in delivering targeted, high-quality engagement, and explains how Messe Düsseldorf’s global network is helping Chinese wineries expand onto the international stage.

    Evian Gu

    General Manager, Messe Düsseldorf Shanghai & Messe Düsseldorf (China) Ltd.

  • In this conversation, Josh Gu reflects on the strong synergy between ProWine Hong Kong and ProWine Shanghai. He offers heartfelt appreciation for the industry’s support and outlines how the two shows complement one another to strengthen the wine and spirits trade across the Asian region.

    Josh Gu

    Project Director, ProWine

  • Marius shares his high-level view on the role of ProWine Hong Kong within the global ProWein portfolio. He discusses long-term strategies for the Asian market and what sets the Hong Kong show apart as a key platform for international trade and regional connectivity.

    Marius J. Berlemann

    COO, Messe Düsseldorf GmbH

Exhibition video

  • Prowine Shanghai 2024

  • ProWine Shanghai 2024 Opening

  • ProWine Shanghai 2024 Exhibitor And Visitor Interview

  • ProWine Shanghai 2024 Master Classes

  • ProWine Shanghai 2023

  • ProWine Shanghai 2021

  • ProWine China 2020

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